TILT turns idle devices—phones, TVs, even cars—into a distributed computing network, helping companies process data faster and at lower cost without building more infrastructure. Brazilian founders, operating from the US, selling complex infrastructure to technical buyers.
THE CHALLENGE
They sold four products and the site showed a blur. What they had looked nothing like the technology behind it, and worse: everything sat there as one undifferentiated block, with no product structure at all. Visitors couldn't see where one thing ended and the next began, which meant they couldn't understand what they were buying, in a high-ticket category with a buyer who is skeptical by nature.
THE SOLUTION
I gave the offering a clear architecture: four products across three layers. Hardware at the base (TiltGrid and TiltEdge), a data mesh above it (TiltData), and intelligence on top (TiltMaxx). That structure did not exist before, and it made the whole offer understandable in a single scroll. Then came the site: dark and spatial, with layered 3D scenes where every point of light represents another device joining the network. I designed the interface in Figma and built it in Framer. The site led to a nine-month role as head of design. I carried the same structure into every buyer touchpoint, from sales decks for a highly technical, high-ticket product to the rest of the prospect journey. Not just the front door—the whole path.
THE OUTCOME
One website turned into nine months as their head of design.
Enough about me. Let’s talk about your next move.
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