Prattu
https://apps.apple.com/br/app/prattu
2024
Prattuu is a social delivery app for people who don't want to wait. You order, pick it up, and eat. No delivery guy, no fees, no hassle. But the real differentiator isn't just speed — it's the social layer. Here you see where your friends are eating, get recommendations from people you actually trust, and discover dishes that would never surface on a generic algorithm. Good food is found together.
Build a product from scratch that merges two experiences that usually live apart: food ordering and social discovery. The user journey had to be flawless — fast for those who just want to eat, engaging for those who want to explore. And the app needed to stand out visually in a sea of generic delivery interfaces.
I designed every single screen starting from just the client's initial idea. This included market research, core feature definition, and the entire user journey architecture. The result is a solid, clean, and extremely functional layout — with well-defined visual hierarchy and obsessive attention to detail. The interface balances the practicality of an ordering app with the engagement of a social network, without one getting in the way of the other. Prattuu isn't just another food app. It's where you discover what to eat through the people you know.