Filmboss
filmboss.com.br
2025
Filmboss does not teach filmmaking as art. It teaches filmmakers how to make videos that win clients—and get paid for them. The course covers fundamentals, AI, and the psychology of the sale. It is taught by Rick, who has shot for Adobe, iFood, and Mercado Pago and has more than 2,000 students. He was preparing to launch a new version.
THE CHALLENGE
The market was a wall of identical sales pages: same layout, same stock-photo energy, same promises stacked one after another. This launch also had to justify a high price in a category where everyone claims the same transformation. A page built from the usual formula would look like just another course before anyone read a word. The product was not the problem. The format the category had settled on was.
THE SOLUTION
So it stopped being a sales page and became a brand experience. An original layout with movement and hard hierarchy, 3D assets built in Spline to bring energy without weighing the page down, and an interface as direct and unapologetic as the course itself, aligned with the student he wants rather than the one the category expects. Designed in Figma and built by me in Framer, in time for the launch.
Enough about me. Let’s talk about your next move.
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