Go Ink
2023Go Ink is a marketplace where tattoo artists only sell the work they actually want to do, each piece already priced, sized and placed on the body. No client and no brief: I built it alone, out of something I watched happen for years while I ran a tattoo studio.
The challenge
Artists were constantly posting drawings on Facebook captioned "available to tattoo." Their weeks were full of commercial work: the same lettering, the same little hearts, the same names. Meanwhile the pieces they were dying to make sat stranded in a sketchbook. And clients kept asking for the safe thing, because the safe thing was all they'd ever been shown. Every platform in the category sold the artist's time. None of them sold the artist's work.
The solution
Go Ink flips who chooses: the artist uploads only the pieces they want to tattoo, each one already priced, sized and placed on the body. The client swipes, picks one and books the session. I took it end to end on my own: market research, product strategy, the name, the logo, the app, the site and the T-shirt.
