# Rodrigo Bondioli **Creative Director** · São Paulo, Brazil 20+ years working across advertising, branding and digital products. Today I work at the intersection of strategy, design and technology, helping turn complex ideas into clear, relevant and future-ready products and brands. - Site: https://rodrigobondioli.com - Email: hello@rodrigobondioli.com - LinkedIn: https://www.linkedin.com/in/bondioli/ - YouTube: https://www.youtube.com/@falabondioli - Instagram: https://www.instagram.com/falabondioli/ - Substack: https://falabondioli.substack.com/ --- ## Selected work ### Tattoaria *Own business · Physical operation · 2015 — 2020* > Building one of Brazil's biggest tattoo studios from a blog **Disciplines:** Positioning • Brand • Growth It started as a blog. Two years later, Tattoaria was one of Brazil’s three biggest tattoo studios and the official tattoo studio at Lollapalooza. There were no resident artists. The lineup changed every week inside a warehouse with a bar, a barbershop, and a pool table. **The challenge** Every tattoo studio sells the same thing: a fixed lineup of artists and a chair. The good ones compete on who's on the wall, the rest compete on price, and the whole category is interchangeable. I didn't want a better studio. I wanted one that couldn't be compared to a studio at all, which meant the studio itself had to become the product, not the artists inside it. **The solution** Tattoaria became the first rotating tattoo studio in the world: no resident artists, new ones from Brazil and abroad every week. That single move rewrote the economics of the business. Artists wanted in because it was a stage, clients came back because the lineup was never the same, and the business stopped depending on any one name. I built all of it: concept, brand, positioning, growth and marketing. From the 2015 platform, which made artists want in before there was a studio to work in, to the warehouse that opened in March 2016 with a barbershop, bar and pool table around it, to the tattoo truck touring the country. Harley-Davidson, Jack Daniel's, Nickelodeon and Vans all ran projects with us. **Outcome** Top 3 tattoo studios in Brazil in under two years · official studio of Lollapalooza Brasil three years running, alongside Chevrolet · peak above R$300k a month · closed during the pandemic. **Press** [**Veja São Paulo**](https://vejasp.abril.com.br/cidades/tattoaria-house-tatuagem-estudio-moema/) · New studio hosts sought-after tattoo artists on a rotating system [**Pequenas Empresas & Grandes Negócios**](https://revistapegn.globo.com/Banco-de-ideias/Estetica-e-bem-estar/noticia/2019/06/empreendedor-fatura-alto-com-tattoo-truck.html) · Entrepreneur earns big with a tattoo truck [**Catraca Livre**](https://catracalivre.com.br/criatividade/tattoaria-e-a-primeira-plataforma-de-referencia-para-tatuagem-no-brasil/) · The first reference platform for tattooing in Brazil [**Follow the Colours**](https://followthecolours.com.br/tattoo-friday/tattoaria-house-em-sao-paulo/) · The world's first rotating tattoo studio Case: https://rodrigobondioli.com/projects/tattoaria --- ### Flashbang *Website · 2025* > Putting a creative collective's taste back on screen **Disciplines:** Brand • Interface • Framer Development Flashbang is a creative production company that works like a collective: designers, photographers, musicians, and filmmakers taking ideas from set to screen. Its old site showed none of that—dated identity, weak copy, none of the energy the team brings to a shoot. They wanted something modern, built with the same level of craft they bring to the work. **The challenge** A production company is judged on taste before anything else, and Flashbang’s was invisible online. The category made it worse: everyone had converged on the same restrained, elegant, forgettable look. Building a site as pretty as everyone else’s would have been the safest way to stay invisible. **The solution** I reviewed more than forty direct competitors before drawing a single screen. The pattern held across all of them, which told me exactly what not to do. So the site goes in the opposite direction: tall typography, high-contrast color, constant movement, and navigation that stays out of the way so the work can fill the screen. I designed and built it in Framer on a CMS robust enough for the way Flashbang actually works: services split across photo, video, and events, with each project carrying its own raw footage and stills. The team can publish an entire shoot without calling a designer. **Outcome** Approved in the first round and live ever since. Live: https://flashbang.com.br Case: https://rodrigobondioli.com/projects/flashbang --- ### Tilt Tech *Website · Design leadership (9 months) · 2025* > Turning four blurred products into one clear platform **Disciplines:** Product Strategy • Interface • Framer Development • Design Leadership TILT turns idle devices—phones, TVs, even cars—into a distributed computing network, helping companies process data faster and at lower cost without building more infrastructure. Brazilian founders, operating from the US, selling complex infrastructure to technical buyers. **The challenge** They sold four products and the site showed a blur. What they had looked nothing like the technology behind it, and worse: everything sat there as one undifferentiated block, with no product structure at all. Visitors couldn't see where one thing ended and the next began, which meant they couldn't understand what they were buying, in a high-ticket category with a buyer who is skeptical by nature. **The solution** I gave the offering a clear architecture: four products across three layers. Hardware at the base (TiltGrid and TiltEdge), a data mesh above it (TiltData), and intelligence on top (TiltMaxx). That structure did not exist before, and it made the whole offer understandable in a single scroll. Then came the site: dark and spatial, with layered 3D scenes where every point of light represents another device joining the network. I designed the interface in Figma and built it in Framer. The site led to a nine-month role as head of design. I carried the same structure into every buyer touchpoint, from sales decks for a highly technical, high-ticket product to the rest of the prospect journey. Not just the front door—the whole path. **Outcome** One website turned into nine months as their head of design. Live: https://tilt.technology Case: https://rodrigobondioli.com/projects/tilt-tech --- ### Roadr *Website · 2024* > Getting people to download a roadside app before they need it **Disciplines:** Product Strategy • Interface • Framer Development Roadr is a roadside assistance app for the worst moments on the road: a dead battery, a flat tire, a breakdown at five in the morning on the highway. The site was not driving enough downloads, and the brief was simple: make it look better. **The challenge** Nobody downloads a roadside assistance app while already stranded. The site did need the redesign they asked for, but on its own it was never going to move the numbers, because the bigger problem was timing: it was talking to a driver already stuck on the shoulder, stressed, phone at 12%, who is not browsing an app store. An emergency app is never bought during the emergency. It sells like insurance, on a day when nothing is wrong. **The solution** I repositioned Roadr from a rescue product to a prevention product and rebuilt the site around the day before the breakdown. The scroll moves through real scenarios with one clear action from start to finish: install it now, so it is already there when you need it. I designed the interface in Figma, built the site in Framer, and then designed the full app experience for the in-house team. **Outcome** Around a 60% increase in app downloads (client-reported). Live: https://roadr.com/ Case: https://rodrigobondioli.com/projects/roadr --- ### Charlotte de Witte *Pitch project · Website and campaign · 2024* > Bringing a techno headliner's raw energy to the screen **Disciplines:** Art Direction • Interface • Framer Development Charlotte de Witte is one of the biggest names in techno: #9 in DJ Mag’s Top 100, a festival headliner, and the founder of her own label, KNTXT. Raw, hypnotic sets and an audience that follows the sound, not the singles. **The challenge** Her site looked like a press kit. Static layout, safe hierarchy, the same template every touring artist uses, the exact opposite of what she does on stage. And a screen has no volume: you can't borrow the intensity of the music. It has to be built with typography, contrast and rhythm, or it simply isn't there. **The solution** I treated the site as an extension of the set, not a page about it. Brutalist typography takes over the screen and sets the tone above the fold, while a dark, high-contrast palette comes straight from the floors she plays. The experience comes alive through movement. I built it in Framer with scroll-driven animation, microinteractions that build tension, and transitions that never break the flow. The navigation is almost invisible on purpose: the goal is immersion, not structure. The same visual language carried into the key art and campaign posts. The project came through a US agency that regularly sent work my way. Live: https://charlottedewitte.framer.ai Case: https://rodrigobondioli.com/projects/charlotte-de-witte --- ### Amor de Cão *Brand · App · Website · 2025* > Rebuilding a community app for people who live with dogs **Disciplines:** Product Strategy • Brand • Interface Life with a dog needs people. Amor de Cão is a community app for dog people: owners, adopters, professionals, rescuers, and those who don't have a dog but chose this life anyway. Four ways to care in one app: communities that welcome and answer, a Diary that keeps track of the dog's day, a weekly Circle that turns some attention back on the person doing the caring, and adoption happening inside the network instead of beside it. **The challenge** They hired me twice. First for the launch site, and months later, with the app already live and downloads far below target, to rebuild the screens. The screens were part of the problem, yes: amateurish, inconsistent, nothing that would earn a stranger's trust. But the audit turned up nine bottlenecks, and the worst ones weren't visual. The app opened on a swipe screen, so it read as a dating app before anyone understood what it was. One woman said her husband wouldn't let her use it, for exactly that reason. Onboarding demanded effort before delivering any value. The communities, which were the whole point, were empty. And the app had launched without a single metric in place, so every decision until then had been made on the founder's gut. **The solution** I ran a strategy sprint and delivered the product blueprint: a new ICP, market and competitor analysis, nine bottlenecks, one north-star metric with a clear trigger for when it changes, and seven decisions the team could stop reopening. The first was to remove matching for good and put communities at the center of the logged-in experience, with adoption as an open shelf rather than a closed funnel. From there, I rebuilt the foundation: positioning, narrative, brand, logo, and design system, plus 28 mapped screens and a handoff covering every state and edge case—enough for the dev team to build without having to guess what I meant. **Outcome** Product repositioned and rebuilt end to end, relaunching now. Live: https://amordecao.com.br/ Case: https://rodrigobondioli.com/projects/amor-de-cao --- ### Morpho *Website · 2024* > Giving a branding studio a site that evolves like its brands **Disciplines:** Brand • Interface • Framer Development Studio Morpho is a branding and web design agency built on a simple idea: brands evolve, and their websites should evolve with them. Its old site had none of that motion. It felt generic, with little of the studio’s personality or point of view. The brief was to create a digital presence that felt considered and confident without slipping into corporate restraint or visual noise. **The challenge** The site needed to feel distinctive without trying too hard: confident, not loud; polished, not sterile. It had to position Morpho as a creative partner with taste, precision, and strategic judgment while staying clear and easy to use. **The solution** I designed and built the site in Framer around a clear structure, sharper copy, and subtle interactions that keep the page moving without competing with the work. Elegant typography and deliberate pacing give the studio a more confident presence, and every detail supports the same message: Morpho knows how to turn good taste into useful design. Live: https://studiomorpho.framer.ai Case: https://rodrigobondioli.com/projects/morpho --- ### Prattu *App · 2024* > Merging food ordering and social discovery into one app **Disciplines:** UX Architecture • Interface Prattu is a delivery app without the delivery: you order, pick up and eat, with no fees. And there's a social layer. You see where your friends are actually eating and get recommendations from people you know, not from an algorithm. **The challenge** A lot of screens that had to feel like one thing. Ordering and social discovery usually live apart, and here they share the same interface: fast for someone who just wants to eat, engaging for someone who wants to browse. At that volume the risk isn't one bad screen. It's dozens of screens that don't look like they came from the same place. **The solution** They came in with the strategy settled, positioning, features and model, so I started by auditing what already existed: the scope, the flows, what was holding up and what wasn't. Some journeys I changed. Some screens didn't exist yet and I added them. Then the full set of screens in Figma, with hierarchy, states and components consistent across the product, so the social layer never gets in the way of ordering and ordering never kills the browsing. The idea arrived solved. Making it hold up as a product didn't. **Outcome** Live on the App Store. Live: https://apps.apple.com/br/app/prattu/id6504876416 Case: https://rodrigobondioli.com/projects/prattu --- ### Go Ink *Personal project · App · 2023* > A marketplace where tattoo artists sell only the work they love **Disciplines:** Product Strategy • Brand • Interface Go Ink is a marketplace where tattoo artists only sell the work they actually want to do, each piece already priced, sized and placed on the body. No client and no brief: I built it alone, out of something I watched happen for years while I ran a tattoo studio. **The challenge** Artists were constantly posting drawings on Facebook captioned "available to tattoo." Their weeks were full of commercial work: the same lettering, the same little hearts, the same names. Meanwhile the pieces they were dying to make sat stranded in a sketchbook. And clients kept asking for the safe thing, because the safe thing was all they'd ever been shown. Every platform in the category sold the artist's time. None of them sold the artist's work. **The solution** Go Ink flips who chooses: the artist uploads only the pieces they want to tattoo, each one already priced, sized and placed on the body. The client swipes, picks one and books the session. I took it end to end on my own: market research, product strategy, the name, the logo, the app, the site and the T-shirt. Live: https://goink.framer.ai Case: https://rodrigobondioli.com/projects/go-ink --- *Downloaded from https://rodrigobondioli.com*