Everyone has AI.

Not everyone has a point of view.

I don't start with the format. I start with the problem.

Rodrigo Bondioli

I don't execute briefs. I solve problems. 20 years. Global brands. One point of view.

Strategic Product Designer

Strategic Designer
for Creative Agencies

NO POINT OF VIEW, NO PROJECT.

Everyone's designing with prompts now. The result? Work that looks like it was made by the same machine — because it was. I use the same tools. The difference is what comes before: a point of view, a problem worth solving, a reason to exist beyond aesthetics. If you want fast and forgettable, there's a line of people waiting for your brief. If you want work that means something — let's talk.

Everyone's designing with prompts now. The result? Work that looks like it was made by the same machine — because it was. I use the same tools. The difference is what comes before: a point of view, a problem worth solving, a reason to exist beyond aesthetics. If you want fast and forgettable, there's a line of people waiting for your brief. If you want work that means something — let's talk.

Everyone's designing with prompts now. The result? Work that looks like it was made by the same machine — because it was. I use the same tools. The difference is what comes before: a point of view, a problem worth solving, a reason to exist beyond aesthetics. If you want fast and forgettable, there's a line of people waiting for your brief. If you want work that means something — let's talk.

FEATURED PROJECT

GET INSPIRED

goink.com

Get inspired. Get inked.

Go Ink is an app built to make life easier for tattoo artists who create original work. Forget clients asking for stars or Pinterest quotes. Artists post the tattoos they actually want to ink, users swipe through, and with just a few taps — the session is booked. Think Tinder, but for real tattoos.

CONCEPT

BRANDING

APP DESIGN

SALES PAGE

THE
CHALLENGE

Original tattoo artists struggle to book sessions with their own designs. Most clients keep asking for basic stuff — anchors, names, stars. Artists end up wasting time on work that doesn't represent their style or creative voice. The market rewards the generic.

THE SOLUTION

Go Ink flips the game. The artist uploads only the tattoos they want to do, with all the key info: size, style, body placement, price. The client swipes, picks one, and books the session right in the app. Artists get to ink what they love. Clients get a one-of-a-kind tattoo.

  • NO BULLSHIT
  • BOLD OR NOTHING
  • ANTI-PROMPT
  • CONCEPT FIRST

  • NO BULLSHIT

  • ANTI-PROMPT

  • CONCEPT FIRST

  • BOLD OR NOTHING

Introducing the A.N.T.I PROMPT Method.

A.N.T.I

A.N.T.I

While others start with the format, I start with the concept. Every project begins with a point of view — not a prompt, not a template, not a brief taken at face value.The result? Work that looks and feels like nothing else out there.
While others start with the format, I start with the concept. Every project begins with a point of view — not a prompt, not a template, not a brief taken at face value.The result? Work that looks and feels like nothing else out there.

A

Analysis

Before any execution, I identify the real problem. Business, competition, audience, objectives. No diagnosis, no direction.

A

Analysis

Before any execution, I identify the real problem. Business, competition, audience, objectives. No diagnosis, no direction.

N

Narrative

I define the brand's point of view. What it has to say, to whom, and how to say it differently. Concept before format.

N

Narrative

I define the brand's point of view. What it has to say, to whom, and how to say it differently. Concept before format.

T

Translation

I transform strategy into visual and verbal language. Identity, communication, art — whatever the project demands.

T

Translation

I transform strategy into visual and verbal language. Identity, communication, art — whatever the project demands.

I

Impact

Delivery that works in the real world. Tested, measured, refined. The project doesn't end at approval.

I

Impact

Delivery that works in the real world. Tested, measured, refined. The project doesn't end at approval.

Hey, hoo
Lest's go!
Hey, hoo
Lest's go!

RODRIGO BONDIOLI

Strategic Product Designer

I'm Rodrigo Bondioli.

For two decades, I've worked across global agencies, in-house teams, and as an independent — from Wunderman Thompson and McCann Worldgroup to Americanas.com, shaping campaigns and digital experiences for brands like Coca-Cola, Nike, L'Oréal, Unilever, Harley-Davidson, and Fiat. The kind of work that wins Cannes Lions, Clios, and Orpetron awards. The kind that gets judged, not just delivered.

In the age of AI, everyone can generate. Few can judge. Twenty years of high-stakes projects taught me something no prompt ever will: the difference between work that looks good and work that means something.

That's what I bring. Not a tool. A point of view.

— Orpetron X3 / 2024

— Cannes Lion 2014 / Silver / Cyber

— Clio Awwards / 2009

— Peixe Grande / 2008

— UI Design mentor @ Designer Singular

— UI Design mentor @ Designer Singular

— Content creator @ Youtube

— Webflow Partner

— Framer Partner

— Jury Member – Orpetron Awards

— Dora Ambassador

CONTENT CREATOR

CONTENT CREATOR

YOUTUBE / 30k / @falabondioli

30k subscsribers

STAY AWAY FROM BULLSHIT

STAY AWAY FROM BULLSHIT

Enough about me.
Let's talk about your next move.

Enough about me.
Let's talk about your next move.

Enough about me.
Let's talk about your next move.

Your next big project.

What kind of high-stakes project are we building?
What kind of high-stakes project are we building?